Revlon Vs Maybelline The Rise And Fall Of The Beauty Empires Youtube Maybelline: the rise of a beauty empirebefore maybelline, there was no such thing as mascara.this simple beauty product has had a profound impact on the way. By the 1950's and 60's, all beauty products were carded and set on free standing, twirling racks, also the brainchild of maybelline's rag's ragland. by 1964, ultra lash mascara, was born, taking the place of maybelline's first wand mascara, magic mascara. some of you might remember buying a carded maybelline ultra lash, for 69 cents.
Vintage Make Up Campaigns Document The Evolution Of Beauty Over The Tom lyle's grandniece sharrie williams, with assistance from publishing entrepreneur bettie youngs, has brought her family's long hidden story to light in a new book, the maybelline story and the spirited family dynasty behind it (2010, bettie youngs books, bettieyoungsbooks ; 384 pp., $16.95). From lash brow ine to masterpiece: the rise of maybelline cosmetics. maybelline cosmetics is a legendary brand in the trillion dollar global beauty industry. from humble origins as a small family owned business, it has grown into one of the biggest names in cosmetics. The quote above, while not exactly poetic or electrifying ad copy, was actually a somewhat revolutionary sales pitch for its day. eyes, of course, had been the universally agreed upon centerpieces of aesthetic beauty for eons, but in maybelline’s worldview, the natural shape of your eyes or the color of your iris was all quite secondary to the window dressing around them. Tom lyle named his cosmetics company maybelline in her honor. the humble start to the maybelline empire is the beginning of a family saga worthy of a tv mini series.
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